Gaines was rigorous about implementing this quota, and one particular 12 months, longtime writer and regular traveller Arnie Kogen was bumped off the list. Later that 12 months, Gaines' mother died, and Kogen was asked if he would be attending the funeral. Bill Gaines despatched "1 of his normally dreadful, blistering letters" to his Dutch editors just after they printed a bawdy gag about a men's space urinal. Many of the magazine's mainstays started retiring or dying by the nineteen eighties. Newer contributors who appeared in the many years that followed include things like Joe Raiola, Charlie Kadau, Tony Barbieri, Scott Bricher, Tom Bunk, John Caldwell, Desmond Devlin, Drew Friedman, Barry Liebmann, Kevin Pope, Scott Maiko, Hermann Mejia, Tom Richmond, Andrew J. Schwartzberg, Mike Snider, Greg Theakston, Nadina Simon, Rick Tulka, and Bill Wray. Another entice for contributors was the once-a-year "Mad Trip", an all-expenses-paid custom that started in 1960. The editorial employees was immediately invited, together with freelancers who had skilled for an invitation by providing a established amount of articles or blog posts or internet pages for the duration of the earlier calendar year. In 1955, Gaines commenced presenting reprints of material for Mad in black-and-white paperbacks, the to start with staying The Mad Reader. Mad contributor Tom Richmond has responded to critics who say the magazine's determination to take promoting would make late publisher William Gaines "transform above in his grave", pointing out this is extremely hard due to the fact Gaines was cremated.